Experience the Future of Digital Experiences for Today’s B2B Buyers

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Why Cleaning Up Your Product Catalog Is The Most Cost-Effective Way To Improve Omnichannel Customer Experience

Date: June 13th, 2023

Time: 12:35 pm – 1:20 pm

Modern B2B buyers have come to expect the same streamlined, seamless omnichannel shopping experiences they experience as consumers. Meanwhile, B2B wholesalers and distributors routinely struggle to deliver these expectations.

This problem is compounded by a long-running problem known as “garbage in, garbage out.” Bad product data creates poor customer experiences, which in turn cost manufacturers and distributors sales. And in B2B scenarios where dynamic pricing, multiple product catalogs and complex product search scenarios like fitment are standard requirements, this problem is extremely difficult to overcome.

So how can B2B manufacturers and retailers provide the seamless, omnichannel shopping experiences modern B2B buyers have come to expect?

The key is to create a product catalog data that enhances the customer experience instead of hindering it. Starting with product classification, retailers should ensure their products are categorized properly in their taxonomy. Each category in the taxonomy should have the appropriate attributes defined, based on industry best practice and domain expertise. Wholesalers should also adopt an approach that allows curation of their catalog at scale, minimizing the effort required from merchandisers and product teams. With an enriched catalog and using next-generation search engines, B2B wholesalers and distributors can create a robust self-serve experience that modern B2B buyers are looking for.

In this engaging roundtable session, GroupBy's Director of Product, Arv Natarajan will focus on how enterprise-sized B2B wholesalers and distributors can clean up their product data to support omnichannel shopping initiatives and create outstanding customer experiences, even in highly complex and advanced product search scenarios.