Data Enrichment

Provide your customers with the most useful, and contextual information on your products and keep them coming back for more!

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GroupBy's data enrichment solution classifies, attributes and curates your data, aligning search results to your shopper’s search intent

Trusted by world leading brands

Data Enrichment augments, corrects, and normalizes eCommerce product data for the purpose of improving shopper experiences, product findability, filters & navigation, search metrics, and null search reduction while increasing average order value (AOV) and revenue per visitor (RPV).

Cart image displaying eCommerce product data

Enrich your product records to eliminate buyer frustration and boost your revenue by bringing relevant inventory to the forefront

GroupBy data enrichment implements product attribute terms that align directly with your shopper’s search intent - graphic showing legacy systems having 3 attributes and GroupBy's having 12 relevant attributes

Rapid product attribution at scale

Turn product data into eCommerce revenue performance. Retailers and wholesalers can nimbly execute and expand on eCommerce strategies by implementing product attribute terms that align directly with your shopper’s search intent. Increasing the number of attributes associated with a single product leads to a more accurate search experience for your customers and higher revenues for you.

Nomalizing product data by leveraring ML (machine learning) intelligence - 3 sleeping bags example, adding appropriate colour attribute for each

Complete, normalized product data without the manual labor

Details sell products, especially when they speak the language of your customers. Our team of data experts will classify your product data by running it through our Global Taxonomy. We then streamline and customize your attributes, moulding them specifically to your business. By leveraging machine learning intelligence, and in some cases, human curation, we deliver an optimized product attribute set purposefully-built at the scale, speed and quality that retailers demand.

Preview look at GroupBy's Enrich Viewer - user-friendly design, geared to give your team a window into how customer search results lead to higher conversion rates

Mimic the customer search experience with Enrich Viewer

Review your data before your customers see it to ensure accuracy, relevance, and context. What was once a very manual, tedious process within a dated PIM system, has been transformed into a modern, visual, and user-friendly design, geared to give your team a window into how customer search results lead to higher conversion rates.

Improve product findability and drive conversions by simplifying and normalizing attributes - sleeping bag sizes example showing various dimensions (sm, m, l, single, twin, double, 1 person, 2 person etc) and simplfying to standard mattress sizing (single, double, queen, etc)

Frictionless customer experience that drives conversions

Ensure a positive customer journey and eliminate shopper frustration by reducing hidden inventory, and increasing filter engagements. Custom AI and machine learning algorithms - that classify your catalogs at scale - further improve findability and drive conversions, making the shopping experience faster, easier and more relevant.

Shopper searching for 'blue sleeping bag for winter weather' and gets pulled directly to accruate search results on your eCommerce shop

Boost your SEO

Benefit from accurate and relevant language and attributes, terms and synonyms that precisely describe your products, and rich product content to boost your SEO. These data enrichment strategies work together to connect more shoppers to the products they’re looking for, leaving your customers with a higher degree of confidence in your online store - lowering bounce rates and contributing to higher conversion rates and revenue and better SEO ranking.

Data Enrichment Process

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Classify

Classify your product data by running it through our Global Taxonomy and gain access to out of the box synonyms, cross-selling capabilities, and avenues to rectify issues like null-search results

Proprietary custom ML models customized for your product catalog
Classify and product-type your catalog at scale
Opportunity to revamp your product taxonomy

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Attribute

Add useful contextual product attributes from GroupBy’s library to build your custom strategy

Build a product attribution strategy by department that aligns with your business objectives
Add useful contextual product attributes from our curated library
Identify opportunities for normalization, gap fill and augmentation

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Graphic showing legacy systems displaying 3 attributes and GroupBy's having 12 relevant attributes

Curate

Attributes are assigned values through our pre-existing rules, machine learning algorithms, and manual curators to ensure highly accurate yet cost effective curation

Automatically update your product catalog through our curation process
Immediately see the improved experience for your customers
Continuously learn and refine attribution strategies

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Curate your product recommendations by marking products as sponsored, best sellers, new and more.

Start improving your Digital Customer Experience Today!

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How it works.

GroupBy strategy graphic of starting point to destination with pencil and checkmark

Devise a custom strategy

We work in partnership with you to build attributes and devise a custom strategy to supercharge your data.

graphic of desktop screen with tools symbolizing machine learning training models

Train the models

Machines go to work at scale, augmented by our human curators that train the models, to ensure your current and future products are consistently and correctly represented in catalogs throughout your entire supply chain.

desktop screen with magnifying glass and checkmark

Refine and add

As we see trends changing, we refine strategies and add attributes to always bring relevant inventory to the forefront and drive conversions.

Average GroupBy Client Results

Decrease in
Null Search Results

Increase in
Revenue per Visit

Increase in
Add to Cart

Increase in
Conversion Rate

CASE STUDY

Creating better experiences and increasing sales by bringing the store experience online

The Enrich solution for Crate and Barrel began by expanding the product "vocabulary". The solution allows each shopper to easily build their own navigation by adding and removing product preferences to create the most relevant product selection set for them.

CASE STUDY

Creating better experiences and increasing sales by bringing the store experience online

The Data Enrichment solution for Crate and Barrel began by expanding the product “vocabulary.” The solution allows each shopper to easily build their own navigation by adding and removing product preferences to create the most relevant product selection set for them.

CASE STUDY

GroupBy’s site search technology with Personalized Relevance™ helped Swanson build its next-gen experience of online shopping

Swanson saw significant growth across all of their critical metrics. Within the year, the search click-through rate increased by over 50%. Search add-to-cart rate increased over 65% and the conversion rate increased over 60%.

CASE STUDY

Leading wholesaler attributes 2000% revenue boost to GroupBy

“In working with GroupBy, we found that we saved significantly in IT costs, were able to reallocate IT resources to higher priority tasks and enable our eCommerce team to quickly and effectively update the site,” commented the Senior Director

Learn more about GroupBy's Product Discovery Platform

Power your eCommerce site with GroupBy's product discovery technology featuring Google-quality Search and Recommendations using state-of-the-art ML and AI models, Data Enrichment and an intuitive Merchandising platform with actionable analytics.

Product Discovery Platform

WEBINAR Gain A Competitive Edge With AI-First eCommerce Search: Luxury Resale Retailer Case Study

PANEL DISCUSSION: Bad Data, Big Trouble: How To Turn The Corner On Poor-Quality Product Data With The Help of AI

NOW ON SHOPIFY: GroupBy’s Industry Leading Next-Generation eCommerce Search and Product Discovery Platform is Now Available on the Shopify App Store

PANEL DISCUSSION: AI-Powered Year, Make, Model Fitment Search: Guarantee the Right Product & Fit Every Time!

Search AI

Merchandising

Fitment AI - NEW!

Recommendations AI

Analytics & Reporting

Extract Transform Load

Enrich AI - NEW LAUNCH!

Search Engine Optimization

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Data Enrichment

Trusted by world leading brands

What is Data Enrichment?

Enrich your product records to eliminate buyer frustration and boost your revenue by bringing relevant inventory to the forefront

Rapid product attribution at scale

Complete, normalized product data without the manual labor

Mimic the customer search experience with Enrich Viewer

Frictionless customer experience that drives conversions

Boost your SEO

Data Enrichment Process

Classify

Attribute

Curate

Start improving your Digital Customer Experience Today!

How it works.

Devise a custom strategy

Train the models

Refine and add

Average GroupBy Client Results

CASE STUDY

Creating better experiences and increasing sales by bringing the store experience online

CASE STUDY

Creating better experiences and increasing sales by bringing the store experience online

CASE STUDY

GroupBy’s site search technology with Personalized Relevance™ helped Swanson build its next-gen experience of online shopping

CASE STUDY

Leading wholesaler attributes 2000% revenue boost to GroupBy

Learn more about GroupBy's Product Discovery Platform

Product Discovery Platform

Related Resources

Start improving your Digital Customer Experience Today!