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Search & Product Discovery | 4 min read

Revolutionize Your B2B eCommerce Search with Fitment AI - Year, Make, Model Search

June 25, 2024

mechanic searching on a mobile device using GroupBy's Fitment AI - Year, Make, Model Search

In today's competitive B2B landscape, a seamless and efficient customer experience is crucial. One of the biggest hurdles for B2B buyers is navigating vast product catalogs to find the exact parts they need. GroupBy's Fitment AI - Year, Make, Model Search, powered by Google Cloud Vertex AI Search for Commerce, tackles this challenge head-on. It's a revolutionary search solution that guarantees relevant product results and fit, every time.

Guarantee Product Fit at Every Touchpoint

Fitment AI goes beyond traditional search functionality. It ensures fit not just during the initial search but throughout the entire customer journey. This includes browsing, navigation, and product recommendations. Gone are the days of clunky dropdown menus and confusing configurators. Fitment AI empowers buyers to find the right parts quickly and efficiently, leading to a more satisfying online experience and ultimately, increased sales.

Forget the days of rigid keyword searches. Fitment AI empowers your B2B customers to search for parts using natural language, just like they would in a conversation. Imagine a customer needing a specific air filter for their forklift. Instead of meticulously entering complex part numbers into a configurator, they can simply type "air filter for a 2020 Acme FL150 forklift" into the search bar. Fitment AI's semantic understanding capabilities decipher the intent behind the search, identify the relevant product category (air filter), and then utilize its knowledge of year, make, and model to deliver a precise set of guaranteed-fit options.

This extends to long-tail keyword searches, common in B2B e-commerce. Customers searching for highly specific parts, like "heavy-duty replacement casters for a steel shelving unit," can find exactly what they need with Fitment AI. The system parses the long-tail query, understanding not just the parts needed (casters) but also the intended application (heavy-duty) and product category (shelving unit). This granular understanding ensures customers are presented with only the most relevant search results, saving them valuable time and frustration.

Conquering Ambiguity with Context and Intent

Fitment AI doesn't shy away from ambiguous search queries. Imagine a customer simply searching using terms like "Chevy" or "91 911" (for a 1991 Porsche 911). Traditional search engines might struggle with these queries. Fitment AI, however, leverages its understanding of context and intent to shine. It recognizes that "Chevy" likely refers to Chevrolet vehicles and "91 911" points to a specific year and Porsche model. With this knowledge, Fitment AI delivers a curated set of exact-fit parts for the customer's specific needs.

Fitment AI Search for an Exceptional Digital Experience

Built on cutting-edge Google Cloud technology, Fitment AI leverages the power of Google Cloud Vertex AI Search for Commerce to optimize search for both buyers and internal merchandising teams. This next-generation search engine, trained on massive global and industry-specific datasets, delivers the most relevant and guaranteed-to-fit results for every query.

Here's how Fitment AI elevates the B2B search experience:

  • Misspelling Correction: No more frustration with typos! Fitment AI automatically corrects spelling mistakes, ensuring even queries like "2017 corlla" lead to accurate results.
  • Real-time Viability Calculations: Fitment AI goes beyond simply returning products. It calculates the viability of each result in real-time, eliminating the need for complex business rules and ensuring customers see only relevant options.
  • Intent and Context Understanding: Fitment AI understands the intent and context behind a search query. It can differentiate between year and model variations, and even recognize slang terms like "Chevy" or "Stang" to deliver accurate and relevant results.
  • Semantic Query Understanding for Easy Findability: Fitment AI goes beyond simple keyword matching. It utilizes semantic query understanding to parse searches for both specific parts and specific products, ensuring users find exactly what they need.
  • Automatic VIN Look-Up with Image Search: Struggling to find a part with just a year, make, and model? Fitment AI offers a revolutionary solution. Simply upload a picture of the product's Vehicle Identification Number (VIN), and advanced machine learning models will interpret the image and decode the VIN to obtain key vehicle information. Fitment AI then uses this information to deliver a set of guaranteed-to-fit parts.

Multiple Industry Applications

Fitment AI isn't just for auto parts stores. This powerful tool is applicable across various industries where customers rely on year, make, and model to find the right parts. Here are just a few examples:

  • Automotive parts stores
  • Tire stores
  • Industrial manufacturing
  • Machinery supply stores
  • Electronic parts distributors
  • B2B industrial supplies
  • HVAC supply stores
  • MRO (Maintenance, Repair & Operations)

Conclusion

In today's digital age, B2B buyers demand a smooth and efficient online experience. GroupBy's Fitment AI addresses this need by providing a powerful search solution that guarantees accurate product suggestions and fit every time. With its advanced features, AI-first search, and ability to handle conversational, long-tail, and ambiguous search queries, Fitment AI empowers businesses to deliver exceptional customer experiences and drive significant revenue growth.


Want to know more about how GroupBy’s Fitment AI technology can help you grow your businesses?