Shoptalk 2024 has come and gone, and GroupBy had a monumental presence on the show floor. From exciting announcements to insightful AI sessions and product demonstrations, our team was busy connecting with retailers and industry leaders alike. Here's a quick recap of our week in Vegas at the conference:

We unveiled a wave of new product innovations and enhancements designed to empower retailers with the tools they need to win in today's competitive landscape. The focus was on:

AI-led decision making

Our AI-first product discovery solution enables extraordinary digital shopping experiences providing unmatched Search and Recommendation results for each shopper. The GroupBy platform empowers B2B and B2C retailers to strike the perfect balance between AI-led optimization and manual curation, reducing the need for search tuning and rule creation while bringing the focus on revenue-generating initiatives.

Streamlined omnichannel commerce

We showcased tools that streamline omnichannel commerce operations, making it easier for retailers to deliver a seamless search experience across all touchpoints.

Harnessing the power of generative AI

We demonstrated how our next-generation AI engine, powered by Google Cloud, and our revolutionary generative AI data enrichment tool which will revolutionize your product data and personalize the shopping experience.

Empowering Merchandisers

We demoed our intuitive platform designed to streamline campaign creation and landing page development, putting the power of personalization at your fingertips with minimal manual curation.

At Shoptalk 2024 we had the pleasure of hosting thought leadership sessions with retail experts Joyce Muller, Director of Retail Solutions at SADA and our own, Arv Natarajan, Director of Product. Attendees were immersed in topics like large language models and provided with actionable tips on getting started with AI to boost sales and stay ahead of the curve. Here are the full session descriptions:

• Large Language Models (LLMs) 101

  Attendees got a deep dive into how this AI tech is transforming retail as we know it. Those who joined this session learned how to understand LLM’s core concepts, unlock their potential for retail applications, and discover how they can transform business for B2B and B2C brands.

• Empowering Retail

  This session provided 10 actionable tips for brands to get started with AI. Attendees learned about everything from data collection and testing to embracing AI-first solutions to stay ahead of the curve. They discovered how, with cutting-edge AI strategies, B2B and B2C businesses can improve key KPI metrics and boost revenue.

• The Future of Retail Search

  We shared our vision and strategy for unlocking eCommerce growth and revolutionizing eCommerce through AI-first search and discovery solutions. Our vision, strategic focus, and exciting product roadmap offered valuable insights for retailers seeking an edge in the competitive online marketplace.

The GroupBy booth was a hub of activity throughout the week. We had the pleasure of connecting with hundreds of retailers and industry partners, discussing their biggest challenges and showcasing how GroupBy can help them achieve their goals.

We heard from many on the event floor that they’re ready to take the next step from talking about AI and its potential to transform the industry. Brands are excited to leverage the technology to drive efficiencies, create more seamless processes, and improve the customer experience. The majority consensus was that AI is not over or underhyped, but is being given the attention and awe it’s due.

One of the largest benefits brands are seeing across the board is the success that can be achieved by striking a balance between AI automation and human intervention - eliminating search rule creation tasks while allowing human intuition to provide the strategy and creative thinking needed for campaigns and projects to truly be successful.

At the end of the day, consumers want convenience, no matter the method of purchase. A personalized experience shows them the right products at the right time, reducing friction in the purchasing process and ultimately increasing the likelihood that they’ll convert into a sale.

Ultimately, many great and thoughtful conversations took place during the event. That said, one of the key takeaways this year is to stay curious about AI innovation—and we couldn’t agree more!

Shoptalk 2024 was a resounding success for GroupBy. We're excited about the momentum we've generated and look forward to continuing to partner with retailers to help them thrive in the ever-evolving retail landscape.

Want to learn more about GroupBy's latest innovations? Visit our website or follow us on social media for the latest updates.