TORONTO - GroupBy, a SaaS-based B2C and B2B eCommerce product discovery technology leader, will host a roundtable session at B2B Online in Chicago, May 1 to 3. The company's comprehensive Product Discovery Platform powered by Google Cloud Vertex AI Search for Retail is revolutionizing the industry by enabling retailers to provide customers with Google-quality shopping experiences, maximizing revenue through eCommerce channels, all while requiring less effort and cost to build and run.
GroupBy's Product Director, Arv Natarajan, will lead the "Why Digital-Savvy Buyers Require Next-Generation eCommerce Search" roundtable on May 2, from 4:50 pm - 5:50 pm. The discussion will center around the unique challenges faced by enterprise-sized B2B wholesalers and distributors - including complex search cases, dynamic pricing, multiple catalogs, and fitment - and how next-generation search and product discovery can help overcome these challenges and create seamless customer experiences that are optimized for revenue.
While onsite, GroupBy will also display the power of its composable, all-in-one Search and Product Discovery Platform. The platform comprises all the vital functions wholesalers and distributors need to enhance the digital experience - data enrichment, search and recommendations, merchandising and analytics and reporting. Those interested can stop by booth #302 for a tour of the platform and a tech demonstration.
"More than ever, we're hearing that B2B customers expect a B2C-like experience when purchasing," says Natarajan. "With this in mind, wholesalers and distributors need to enhance their tech stack to include AI-driven product discovery capabilities to ensure they're providing the relevant, buyable and personalized search experience their buyers expect."
Designed for the eCommerce B2B and B2C markets, GroupBy's platform optimizes search results for key eCommerce metrics such as revenue, average order value and click-through rates. This next-generation search and product discovery platform understands user intent and can return revenue-optimized search results for the broadest of queries and the most complex use cases, including part number search, unit conversion and fitment (year, make, model) applications. This leads to extraordinary digital customer experiences and significant top-line revenue gains for wholesalers.
Taking place at the Marriott Chicago Downtown, B2B Online brings together B2B leaders to discuss disruptive digital, eCommerce and omnichannel content and strategy.