TORONTO - GroupBy Inc., a SaaS-based B2C and B2B eCommerce product discovery technology leader, will host a roundtable session at B2B Connect in San Diego, from June 12 to 14. The company's all-in-one, composable Product Discovery Platform, powered by Google Cloud Vertex AI Search for Retail, is transforming eCommerce by empowering retailers and wholesalers to deliver Google-quality shopping experiences that satisfy customers and maximize revenue.
GroupBy's Director of Product, Arv Natarajan, will lead a roundtable titled “Why Cleaning Up Your Product Catalog Is The Most Cost-Effective Way To Improve Omnichannel Customer Experience” on June 13, from 12:35 pm – 1:20 pm. The discussion will explore how enterprise-sized B2B wholesalers and distributors can easily meet and exceed modern B2B buyer expectations by creating product catalog data that enhances the customer experience instead of hindering it.
“Today's B2B buyers aren't satisfied with a lesser customer experience – they want the same seamless, personalized experience they enjoy while shopping with B2C sites,” says Natarajan. “Fortunately for wholesalers and distributors, the next-generation, AI-powered technologies and techniques needed to create those experiences are easier than ever to implement. With a few updates to their tech stack and product data, B2B sellers can improve search relevance, enhance customer experience, and boost revenue.”
GroupBy's next-generation Search and Product Discovery platform powered by Google Cloud Vertex AI Search for Retail excels in complex and high volume search scenarios. Specifically designed for eCommerce use cases, it can recognize true user intent and return relevant results for even the broadest of queries and the most complex search scenarios, including part number search, unit conversion and fitment (year, make, model) applications. GroupBy's solution optimizes results for revenue, generates significant top-line gains and helps eCommerce wholesalers create the extraordinary digital and omnichannel customer experiences their customers have come to expect.
B2B Connect will take place at the Rancho Bernardo Inn in San Diego, Calif., uniting B2B leaders to discuss the strategies and practices driving the future of eCommerce.