TORONTO - GroupBy Inc., a SaaS-based eCommerce search and product discovery leader, today announced a strategic partnership with adCAPTCHA, a cutting-edge security verification platform. This collaboration aims to elevate digital customer experiences by combining robust security measures with highly personalized product discovery shopping experiences.
Bots pose a significant threat to eCommerce businesses, accounting for half of global web traffic and costing millions of dollars daily in fraudulent activity. These malicious bots can manipulate search results, distort user behavior, and undermine the integrity of online shopping experiences.
GroupBy and adCAPTCHA's partnership empowers retailers to effectively identify and block malicious bot traffic, safeguarding their online operations. By seamlessly integrating adCAPTCHA's advanced human verification technology, retailers can provide personalized and targeted shopping experiences without compromising security. This innovative approach enhances user satisfaction and drives additional revenue through targeted advertising seamlessly integrated into the verification process, as well as improved reporting and analytics that empower retailers to make data-driven decisions for their businesses

Improving the Digital Customer Experience

Both GroupBy and adCAPTCHA are committed to improving the overall customer digital experience. By reducing bot traffic with adCAPTCHA, and by leveraging GroupBy's AI-first eCommerce Search and Product Discovery platform, retailers can focus on serving real customers with intent-driven search results, personalized recommendations, and faster load times. This leads to increased customer satisfaction, loyalty, and, ultimately, higher revenue.

Monetizing Security with Personalized and Targeted Ads

adCAPTCHA goes beyond simple bot detection. Its innovative approach monetizes security by seamlessly integrating personalized and targeted ads into the verification process. This not only enhances revenue streams for businesses but also provides a more engaging and relevant user experience. By analyzing user behavior and preferences, adCAPTCHA delivers highly targeted ads that are more likely to resonate with individual users.

Leveraging Better Reporting and Analytics

With enhanced security, retailers can gain valuable insights into their website traffic. By filtering out bot activity with adCAPTCHA, businesses can leverage GroupBy's enhanced analytics and reporting capabilities to accurately measure key metrics such as user behavior and engagement, click-through rates, and conversion rates. This data-driven approach enables retailers to make informed decisions about their marketing strategies and optimize their online presence.

Enhancing AI Training with Clean Data

GroupBy's platform benefits significantly from clean and accurate data. By working together with adCAPTCHA to remove bot traffic, GroupBy can ensure that its AI models are trained on real user behavior, leading to more relevant and personalized search results.
"At GroupBy, our mission is to transform the eCommerce experience into something seamless and engaging for users. Yet, the growing wave of fraudulent activity poses a serious challenge to achieving this goal," stated Roland Gossage, CEO of GroupBy Inc. "By partnering with adCAPTCHA's cutting-edge technology, we enable retailers to integrate sophisticated security measures that not only protect their platforms but also open new opportunities for engagement. Through adCAPTCHA's unique ability to combine security with personalized and relevant ad delivery, retailers can enhance user experiences, boost revenue potential, and improve search and product discovery—all while creating a safer online environment."
GroupBy's customers include some of the world's largest B2B and B2C retailers with its revolutionary search and product discovery platform, powered by Google Cloud Vertex AI Search for Retail. As an adCAPTCHA reseller, GroupBy's customers can expedite the onboarding process and streamline implementation for swift access to increased protection against online fraud.
Alfie Scarborough, founder and CEO of adCAPTCHA, said: "Bots are compromising the efforts of retailers and advertisers, leaving brands exposed to cyber risks, excessive spam and wasted marketing budgets. Our partnership with GroupBy will deliver accurate results for digital platforms, cutting out bot traffic and reducing infrastructure costs, helping brands to optimize their marketing spend during a turbulent economic climate."
"Protecting user data, preventing automated fraud, and ensuring that personalization doesn't cross privacy boundaries are among the growing trends in eCommerce, and with this partnership, we are placing security at the centre of personalized shopping experiences."
Learn more about GroupBy's Product Discovery Platform Powered by Google Cloud Vertex AI Search for Retail and adCAPTCHA's security verification platform.

About GroupBy Inc.

Founded in 2013, GroupBy is an eCommerce Search and Product Discovery SaaS technology provider that powers some of the largest B2B and B2C brands. GroupBy's AI-first composable platform is bringing next-generation search technology to retailers worldwide, helping to bridge the gap between consumer and merchant. Powered by Google Cloud Vertex AI Search for Retail, the platform consists of Data Enrichment, Search and Recommendations, Merchandising, and Analytics and Reporting providing eCommerce merchants with access to a powerhouse of products and services designed to enhance the digital customer experience. Built on AI fundamentals, the GroupBy platform is transforming eCommerce merchandising from rule-based to revenue-generating, optimizing productivity and efficiencies, and reducing time to market, allowing retailers, wholesalers and distributors to focus on business strategic initiatives that drive revenue. To learn more about how GroupBy is shaping the future of eCommerce visit www.groupbyinc.com and follow us on LinkedIn, Twitter and Instagram.


About adCAPTCHA

Founded in London in 2023, adCAPTCHA is a specialist security verification platform designed to tackle the 'bot epidemic' and protect organisations against cyber fraud. The company, founded by industry veteran Alfie Scarborough, equips organisations with the capability to identify and block bots through its sophisticated human verification technology adCAPTCHA also allows brands to optimise the verification process for advertising and cross selling new products and services. The platform allows the use of unlimited video and images, fully integrated with CMS platforms. The verification system includes swipe to complete, puzzle piece and gamification to confirm if the user is human.


Media Contact

Brianna LaRouche

(404) 214-0722 Ext. 142

[email protected]


For adCAPTCHA

Adam Perry

[email protected]