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Alphabroder Enhances With GroupBy’s Technology

AUSTIN, Texas, a leading provider of relevancy-focused eCommerce solutions and one of Canada’s fastest growing technology companies, today announced that alphabroder has signed a multi-year agreement with the company to power site search and enhance the overall digital experience at alphabroder.com for its customers.

alphabroder selected GroupBy’s Searchandiser platform to drive an improved experience across the customer journey. The cloud-based Searchandiser solution enables any online retailer to augment their existing legacy systems, including amplified search result relevancy with a fusion of machine-learning and hand-curation merchandising capabilities. “It became evident that the technology and tooling GroupBy brings to alphabroder will drive a greater site experience for all of our customers,” said David Clifton, Chief Marketing Officer, alphabroder. “Our goal at alphabroder is to be the premier destination for promotional products. Continuing to improve our overall customer experience is essential to fulfilling that mission.” “At GroupBy, we are proud to bring an advanced approach to the market by providing online retailers with a seamless way to replace their legacy systems with a powerful solution rooted in data enrichment, intelligent search and that focuses on improving the consumer experience across the entire journey,” said Roland Gossage, Chief Executive Officer, GroupBy Inc. “On behalf of our team, we are thrilled to welcome alphabroder to our roster of clients.” GroupBy anticipates full implementation of its Searchandiser platform to be completed with alphabroder this February. Media Contacts: Liz Bernardo GroupBy Inc. Liz.bernardo@groupbyinc.com Catherine Seeds Ketner Group (for GroupBy) catherine@ketnergroup.com 512-794-8876 About alphabroder Founded in 1919, alphabroder is North America’s largest distributor of trade, private label and retail apparel brands and merchandise to the promotional products marketplace. alphabroder offers more than 40 brands including a broad selection of retail and trade brands from Under Armour, Bella + Canvas, Next Level, Threadfast, adidas, Columbia, Marmot, Gildan, Fruit of the Loom, Hanes, and many others as well as sourcing our own Private Brands. https://www.alphabroder.com/ 

About GroupBy Inc.

GroupBy's fully cloud native technology powers the world's most relevant and highly converting eCommerce websites. Our SaaS-based, Product Discovery Platform powered by Google Cloud Retail AI, provides industry-leading features for data enrichment, search, recommendations, navigation, personalization, merchandising and search analytics, and is backed by our ongoing commitment to partnering with our clients. We excel with complex, large-scale B2B configurations and in dynamic, high volume B2C scenarios. Founded in 2013, GroupBy is headquartered in Toronto, Canada and has offices in Austin, Texas.