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Knowledge is Power: Using Analytics to Boost Revenues

“Knowledge is power”, but it’s what online vendors do with the knowledge and insights from customer behavior in order to create better experiences and ultimately increase revenues. The data is...

10 Vital KPIs to Measure & Improve Customer Experience

Every frustrated shopper is costing your business money. Forbes cautions that as many as 80% of customers will leave your site due to a bad search experience. Not good. So how do you keep your bad data from spi...

CFO’s – where will you get the most bang for your buck when it comes to eCommerce?

According to the U.S. Department of Commerce quarterly ecommerce figures, shoppers spent $601.75 billion online with U.S. merchants in 2019, up 14.9% from $523.64 billion the prior year, and that looks set...

How should I measure my search performance?

I often ask our customers how they measure how well search is performing on their site. I’ve heard a range of answers, but broadly speaking they fall into these categories: We don’t. We measure...

Insights You Need To Continuously Improve Your Site Experience

We love empowering merchandizers to do what they do best - create site experiences that delight their customers. However, we recognize that merchandizers need feedback on whether their experiences have the desi...