Most retailers realize that the performance of their search and recommendation engines and overall customer experience directly depends on having accurate, enhanced and complete product data.
Classifying your products and defining those attributes can lead to better search results since the search engine gets a better understanding of the context behind the search terms.
Though improved search relevancy is a major benefit, we believe that data enrichment has more than one use case. In this blog, we’ll talk about using data enrichment for content generation.
Once your product catalog is enriched, each of your products gets a list of relevant attributes and values that are fundamental for the search experience on your website. There are thousands of different attributes that retailers can add to their product catalogs, the most common are:
At the same time, these attributes can be converted to special “tags”, similar to tagging in Content Management Systems. “Tags” are small keywords or metadata that can be assigned to your products or posts that act as labels to tell what it is or what the page is about.
Let’s imagine that you’re writing a blog post about newest photo cameras and their different features, using tags would allow you to recommend the most relevant products on that page. Instead of showing all products categorized as “photo camera” you’ll use tags to only pull out products that have attributes or features relevant to your topic, ex. “Aperture Priority Mode”, “ Shutter Priority Mode”, “Exposure Compensation” and etc. This creates more upsell opportunities by introducing your customers into the most relevant product offerings.
Overall, enriched data and tagging helps to get more precise information about your customer interactions that result in a higher accuracy of your campaign targeting and more relevant product suggestions, which means customers get more value from interactions with your website.
GroupBy successfully helped clients in a variety of industries including beauty, apparel, home goods, pharmaceuticals and many more.
Below you can see how data enrichment helped one of the major beauty companies to improve their conversions and revenue.
Interested in learning how GroupBy can help your business? Contact our sales team at firstname.lastname@example.org to request a demo.
Most organizations have a team responsible for data acquisition — a PIM team or buyers for example. Their responsibility is to ensure that they have all of the right data across their product catalog, not necessarily having the data ready for e-commerce
The Vitamin Shoppe, a leading specialty retailer and manufacturer of nutritional products, will enhance its online user experience with GroupBy’s Cloud platform
Just as eCommerce continues to affect traditional brick and mortar shopping, the rise of mobile shopping is changing how retailers should approach their eCommerce sites. Mobile shopping continuously changes what consumers are shopping for and how they’re searching for their desired items. Additionally, mobile shopping has reshaped how shoppers engage with eCommerce altogether. Search terms are becoming more colloquial and consumers are relying on online shopping for more of their day-to-day needs, not just specialty items. And just as this dependency expands, so do shopper expectations.
Lucky for retailers, this rise in customer expectations is also and opportunity to drive personalization on an individualized scale, adapting shopper experience for each and every person who visits an eCommerce site while also being informed on future merchandising decisions. Because just as much as products must draw shoppers in, so must their presentations. And for every incredible presentation a retailer curates, they gain the opportunity to learn what customers respond to.
This process is the only way to guarantee an engaging shopper journey that will attract customers time and time again. The increased prevalence of displays such as video product presentations and user generated content (UGC) are only two examples of how smart retailers are learning from mobile technologies and adapting their eCommerce site experience for this kind of engagement, while also executing successful immersive merchandising on a macro and micro scale. In this way, they are extending beyond both brick and mortar and traditional eCommerce, combining the best of both for the ultimate experience.
For more insights on how GroupBy is reimagining how traditional shopping and eCommerce can work together for best results, stop by and chat with our team at ShopTalk in the Emerging Technologies zone, booth ET35 or contact us to set up a demo!
Here at GroupBy, we couldn’t be more thrilled for the New Year and all it’s sure to bring. 2017 has taught us so much, and we’re already brainstorming strategies to continue evolving our suite of microservices. Much like people strive to eat healthier, go to the gym more, or stress less, our resolutions are the key to making GroupBy the best it can possibly be.
1) Ensure retailers offer their shoppers a cutting edge, personalized experience Personalization is a cornerstone of the future of eCommerce. It is essential customers feel engaged and inspired by their shopping experience through exposure to relevant, exciting search results and product recommendations at every turn. Not to mention, personalization is the best way to guarantee higher conversion rates and return business. At GroupBy we get to know the shopper with every click they make, learning from their preferences, interests and long-tail behavior, thereby fostering a strong retailer-customer relationship.
2) Become a market leader for B2B eCommerce This year we’re addressing B2B specific problems by building intelligent solutions from the ground up. B2B eCommerce is fundamentally different than B2C in many ways and, to date, the industry has been forced to adapt B2C search and navigation services to try to meet their needs. These solutions are lacking in many ways and have not been designed from the ground up to accommodate the size, complexity and speed needed to create the next generation B2B Experience. GroupBy B2B is the first product designed to address the unique needs of the B2B eCommerce market.
3) Evolve alongside the rise of voice searching 2017 saw more voice searching and shopping than ever before, and with the rise of countless, voice searching technologies, the way customers search for products has been greatly impacted. At GroupBy, we see this as a groundbreaking chance to better our contextual understanding of modern search rhetoric and increase product findability. As searching becomes more colloquial, search results must keep up. 2018 is going to be a time of growth and change like never before, and we couldn’t be more eager for all that’s just around the corner.
Everyday, we set more and more goals like these with certainty this will be our best year yet.