With the eCommerce industry growing exponentially each year, it can be hard to set your business apart amongst the increasing competition. In today’s world, success for retailers/brands lies in effective eCommerce and effective eCommerce is not just about having a greater audience reach. It’s about being relevant. Most importantly, a lot of the latest technology is transforming the way businesses interact with their customers. In this article, we will examine some of the latest eCommerce trends that you as a retailer must prepare for in 2019.
eCommerce growing almost four times faster than in-store retail and set to account for half of all sales made by 2021, retailers cannot afford to discount the importance of managing online customer experience. Many consumers use their mobile devices to make purchases, with convenience and accessibility being major priorities for online shoppers. If you want your products to sell, you'll have to make your mobile site as user-friendly as possible.
Some retailers are moving from sites and apps to a new standard: Progressive Web App (PWA) - a hybrid between sites and apps which combines upsides of each and does away with the limitations. PWAs create fast-loading, compelling mobile experiences, similar to what brands and retailers achieve with a native app, while also being discoverable and accessible to everyone via the mobile web. No need to market your app, your mobile site acts like an app. Some of the retailers who implemented PWAs are already seeing an increase in mobile sessions by 51% and 20% increase conversions (ex: Lancome, West Elm)
Search has traditionally been a straightforward, text-based activity. Today, however, the search is changing as new platforms like voice and natural language search create potentially more intuitive ways for shoppers to find what they are seeking and for marketers to position their brands and products. A new effortless way to shop, Voice assistants like Apple’s Siri, Amazon’s Alexa, and Google’s Assistant are growing more and more popular. According to eMarketer, voice commerce accounted for $2.1 billion last year, representing just 0.4% of online sales.
To engage more customers to use voice throughout the shopping journey, retailers need to implement a voice strategy to make their products discoverable through voice assistants. They have to focus on guiding the user through the touch-points, build trust, make it easy for customers. Some early retail adopters have already taken the customer experience to the next level with voice. For the 2018 holiday season, H&M launched a voice-enabled gift guide spotlighting its home décor collection, powered by Google Assistant. For retailers to ultimately succeed with voice technology, they must truly understand and successfully design the customer journey based on their audience’s specific needs and expectations.
AI has already invaded online shopping trends, 2019 is just another year taking it further. Customers want their favorite products and services easily and quickly. But businesses don’t have enough time or resources to cater to everyone’s preferences individually. Powered by AI, these chatbots learn from customer interactions and conversations and evolve into something even better with every conversation, giving customers a personalized eCommerce experience. They provide 24/7 service, improve the customer journey, reduce stress for the shopper, personify your brand. According to a Facebook survey 50% of consumers said they’re more likely to shop with a business that they can connect with via chat.
As per the Gartner Report from the Chatbot and & AI conference:
85% of customer interactions will be handled without a human agent by 2020
50% of businesses will spend more on chatbots than mobile apps by 2021
$8 Billion in cost savings from the usage of chatbot conversations by 2022
Trends come and go and keep changing but, it’s clear that Mobile Shopping, AI&Chatbots and Voice Technology will play an integral role in the retail customer experience for the masses in the next few years. Innovations and new technology need to be implemented correctly to establish a relationship and build trust with the shoppers so that it will lead to an increase in ROI and conversion rate. We are experimenting with new technology like these at GroupBy. Shoot us an email if you would like to collaborate.
If you’ve spent any time reading marketing blogs or walking the floor at an eCommerce conference, you’ve likely seen the term “Personalization” thrown around a lot. At this point, vendors have realized that they need to claim some form of personalization to stay relevant and attract attention. However, when they are questioned about the specifics of what exactly they personalize on or how personalization is used within their solution, the details and definitions remain elusive.
How is a retailer expected to understand the value or impact of personalization if they can’t even be sure that it will solve a problem they actually have?
First, we should start with a definition.
If we are to define personalization for eCommerce in the most generic way possible, we could say something like “customizing the shopping experience by incorporating one or more characteristics of the shopper.”
This is an intentionally broad definition because there are a lot of ways that a retailer could conceivably customize the shopping experience and there are a lot of signals that a hypothetical personalization solution could account for when considering which characteristics of the shopper to personalize on.
Let’s start with a few examples of how personalization can be applied on a retailer’s site.
One of the most prominent forms of personalization in the industry today is in the content management space. Given that I am a shopper in Toronto, when I go to the J.Crew website, the first thing I see is a banner saying “Hello, Canada!” with a list of country-specific benefits to shopping with J.Crew.
The problem that this specific application of personalization solves is that when I’m shopping with American brands from my home in Canada, I want to be sure about what the products I’m purchasing will actually cost (i.e., in my native currency). I don’t want to end up being shocked by a huge international shipping fee when I get to the checkout. Knowing these things up front makes me much more likely to have a low-friction experience with a better chance of converting than I would be on a site where I have to research whether they even ship to Canada.
Another common form of personalization is through email campaigns.
Every Gmail user’s ‘Promotions’ folder is filled with targeted emails that we’ve received because we added some product to a cart without converting, or we need to know about a deal that’s running on flights from our area to a tropical destination over winter. These targeted messages are a great way to capture attention and get shoppers in the funnel, but they can go awry as well.
For example, I once shopped at a high-end department store because I wanted to buy my partner a nice purse for her Christmas present. Ever since then I have received targeted emails regularly for women’s clothes and jewelry that I will almost certainly never purchase.
The last form of personalization that I want to address here is one that’s close to my heart, given my role at GroupBy.
Personalized search is not nearly as prominent as email campaigns or targeted content; according to a recent study, only 19% of retailers surveyed said that they utilize personalized experiences within search.
In the conversations I’ve had with retailers, a number of them are understandably skeptical. They worry that shoppers will get frustrated if they’re searching for something and a product gets pushed into their results just because they’ve bought it before.
This is unquestionably true - given that search is about understanding a shopper’s intent and bringing back products that match that intent, any search engine needs to respect that intent first and foremost and not muddy the waters by bringing in unrelated products that diminish a shopper’s sense of discovery.
However, if the search engine is sophisticated enough that it can subtly influence the order of results by learning from the shopper’s behavior on the site while still only bringing back products that match the original query, this will lead to a much less jarring experience for the shopper.
As a shopper using personalized search in this way, I am much more likely to see the products I’m interested in near the top of the results and I don’t have to spend time hunting through pages of results to find what I’m looking for. Imagine the experience of walking into a brick-and-mortar store where on every shelf, the first article of clothing you pick up is in your size and the fit is exactly how you like it. That’s the sort of experience personalized search should look to replicate.
There’s a lot more I could say about personalized search since it is a project that I’ve been working on for much of my time at GroupBy, but I’ll leave the details for another time.
Suffice it to say that we at GroupBy see a lot of potential in the power of personalized search, and are introducing capabilities that we believe can take a retailer’s ability to personalize their overall site experience to the next level. If you’re interested in learning more about GroupBy’s personalization journey, please contact us today at firstname.lastname@example.org
I recently had the privilege of attending the B2B Online conference in Chicago, led by a collection of prominent digital marketing and eCommerce executives from across the B2B retail industry. As with many industries, there is an ongoing generational shift within the workforce. In particular, the people making purchasing decisions within buying organizations are accustomed to a specific type of shopping experience - namely, one that does not involve a fax machine, or a phone call with a sales rep in order to complete a purchase. In a country where 1 in every 3 people is an Amazon Prime member, offering a subpar digital commerce experience regardless of industry is a major risk.
At the risk of oversimplification, it is because the purchasing agreements between two enterprise organizations are deeply complex.
Firstly, there are restrictions on the products that the buyer is able to view and purchase. Depending on their industry, or even different regulations from one region to another, there could be products that one buyer can see and purchase that should not be visible to the other buyer at all.
Secondly, prices for the same product will often differ from one buyer to another, depending on the agreement they were able to make with their sales rep. The last thing a seller would want is for their buyers to know that another buyer has a preferential rate on one of the products in their assortment, so it’s critical that the correct price is shown and that the engine is able to sort and filter products by the relevant price.
While the ordinary B2C retailer can simply index all of the products they have with whatever price they’ve chosen to sell them at, the B2B retailer needs to be more cautious about how products are shown and what prices they contain.
The B2B buyer is a multifaceted organization, rather than a single person who has decided to browse and make a purchase. The concept of an “impulse purchase” is rarer, when the average B2B buying decision is made by 6-7 people, all of whom may have very different priorities and motivations. As Jill Steinhour, Adobe’s director of hi-tech strategy pointed out in her keynote, buying priorities vary depending on the buyer’s industry and their interests (Steinhour, B2B Online, 2019)**. She also noted that a growing share of younger buyers are looking to social media and search engines to research products before buying, as opposed to speaking with a sales rep to gather information. It’s increasingly critical that B2B retailers understand the behavior of the companies that buy from them and are prepared to provide an online experience that caters to that company’s buying style and preferences.
One of the other key messages of B2B Online was that any digital transformation within B2B retail has to align with the success of those organizations’ sales teams. Abhishek Shastry, the Director of Product Strategy for Dell, shared an initiative that they had recently introduced to use bots to cut down on simple interactions that their sales reps would ordinarily handle so that they can stay engaged with more complex and high-value engagements. Similarly, the shift towards online-centric buying will provide sales reps with more comprehensive tooling on how their buyers behave when making purchasing decisions, ultimately giving sales the opportunity to be more productive and more profitable if they’re able to take advantage of the technology.
We believe there are two major ways we can help B2B retailers differentiate their digital commerce experience from the competition. The first is by following the example of their counterparts in the B2C space and using a best-in-class search provider to power product discovery for their shoppers. At B2B Online, there were plenty of manufacturers and distributors who spoke about the pains of trying to customize open-source search platforms like SOLR for their use case. Often this means hiring a range of consultants and system integrators to try and help the enterprise build a search experience in-house, losing time and money on basic search tuning rather than focusing energy where it matters most. At GroupBy, we know that we can give retailers a differentiated eCommerce search experience with minimal effort because we have been doing exactly that for retails across a range of industries for years.
The second point of differentiation is when it comes to product data. As everyone who works with search knows, the search experience is heavily dependent on data quality. However, most B2B retailers have a huge problem classifying and organizing the volume and diversity of products they sell. This problem is exacerbated by the trend of retailers either picking up new suppliers or acquiring other companies. In order to provide a unified experience, these companies need to easily standardize their new product assortment with the rest of their catalog. GroupBy’s Enrich product specializes in solving this problem for improved search relevancy and navigation filters.
Lastly, given that our search services are independent APIs, we can add value without requiring complex implementations or incurring overhead to manage. Our products can easily be integrated into an enterprise’s existing eCommerce system with minimal difficulty, and improve relevance without requiring extensive customization from a third-party vendor. As we’ve said before, headless services are the future of eCommerce as they allow retailers to innovate more quickly and truly own the customer experience across the site.
If you’re interested in learning more about how GroupBy can apply these learnings to your business, please contact us at email@example.com for more information.
I often ask our customers how they measure how well search is performing on their site. I’ve heard a range of answers, but broadly speaking they fall into these categories:
We don’t. We measure traditional metrics like site traffic, conversion rate, and average order value, but we don’t attribute that to search.
We look at the conversion rate for sessions in which a shopper searches, and compare this with sessions where a shopper doesn’t use the site search.
We use anecdotal evidence. We take a look at a handful of the top search results, and if they look sensible to us, then we assume search is working well.
The question usually gets fired back to me. How should they be measuring their search performance?
My answer is always the same: it depends on what they are trying to achieve.
Key Performance Indicators (KPIs) are purely an indication as to whether you are achieving your goals. If you have a different goal, you should change your KPIs to match the goal you are trying to achieve.
There are some KPIs that I recommend all customers track, which gives the most reliable depiction of how well search is performing. These are:
1. Search conversion rate: This is a measure of what percentage of search queries lead directly to an order of a product in that results set. It’s the best indicator of how relevant the search results to the shopper.
2. Revenue per search: This is a measure of how much shoppers are spending per search query. For companies that are trying to optimize for revenue, not conversion, this is a good alternative to the search conversion rate.
3. Search clickthrough rate: Similar to the ‘search conversion rate’, this is a measure of what percentage of search queries lead directly to a shopper viewing a product page.
Our customers have different goals. Let’s take two example companies:
1. The Adaptor: A traditional company keeping up with the demands of consumers by building a complementary eCommerce store.
2. The Influencers: A company, typically fashion or cosmetics, driving up brand loyalty through delightful user experience.
These companies have different goals, and therefore their KPIs should not be the same.
Let’s take the example of the Adapter. Their goal is to provide the same online experience as they see in the store. They will be very wary of losing existing customers through poor user experience. The KPIs I would recommend that they monitor are:
Null search rate. How many customers are searching for something that they would expect from this company, but aren’t getting results?
Search bounce rate: How many customers are leaving the site, frustrated with their search results?
The Influencers aren’t too concerned about online conversion. While their ultimate goal is to get shoppers to buy, it’s far more important that their shoppers are loyal and engaged with their site, and are likely to return. They should be worried about:
1.Product views per search:We want shoppers to browse and view products that they are interested in.
2. Time after search:We want shoppers to be engaged with the search results.
A word of caution about the following KPIs, which I find is common across our customers for tracking search performance.
Site conversion rate. Site conversion rate is driven by a huge number of factors, only one of which is search. We have observed a decreasing site conversion rate even when our search performance at the stable, even increasing. Focus on the search conversion rate to get a measure of how search is a contribution towards your overall conversion.
Revenue attributed to search. If the percentage of your revenue that is attributed to search is going up or down, it doesn’t necessarily mean that search performance is improving or reducing. It can be down to a shift in consumer behavior, or an improvement of your site navigation.
Average click position. A high average click position indicates that the top results are most relevant. However, a low average click position can indicate a large number of relevant results, that shoppers are happy to engage with.
GroupBy recently released Search Analytics - easy, intuitive analytics dashboards to help merchandisers make better decisions around their shoppers.
For more information, get in touch with GroupBy at firstname.lastname@example.org
TORONTO – March 13, 2019 – GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced the company’s inclusion in Gartner’s Market Guide for Digital Commerce Search, published on Feb. 25, 2019. The guide analyzes the eCommerce search market to support those looking for products or services that can support related customer experience initiatives.
Gartner estimates that “by 2020, 30% of customer interactions with technology will be through “conversations” with smart machines.” However, a lack of dialogue capability has consistently posed a challenge to product discovery on eCommerce sites. The guide notes GroupBy’s as a representative vendor for its Searchandiser solution.
Fusing best-in-breed machine learning with hand-curation tools, Searchandiser allows for total merchandising control. Retailers including CVS Pharmacy, Zoro Tools, Urban Outfitters and the Container Store are already experiencing the benefits of features such Search-As-You-Type, Recommendations Manager, Personalized Relevance™ and Responsive Design. With these advanced search capabilities, Searchandiser combats dialogue barriers, accounting for nuances in a customer’s language when they search and providing results that accurately match their queries.
“We are extremely honored to be included in Gartner’s Market Guide for Digital Commerce Search this year,” said Roland Gossage, CEO, GroupBy Inc. “Conversational search is the way of the future, and GroupBy's Searchandiser has been built to be customer-centric to help shoppers to find the products they love easily and quickly, so our retailers can benefit from increased conversions and customer satisfaction.”
A copy of Gartner’s Market Guide for Digital Commerce Search can be found here.
Gartner Disclosure Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About GroupBy Inc. GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser. GroupBy’s solutions provide industry-leading features for data enrichment, search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). Founded in 2014, GroupBy is headquartered in Toronto, Canada and has offices around the world. For more information, please visit www.groupbyinc.com.
Media Contact Mikaela Cannizzo Ketner Group Communications (for GroupBy) email@example.com 512-794-8876
As a fast-moving industry with plenty of competition, retail is always on the lookout for the next technological trend that will shape shopper behaviour and increase their margins. These trends don’t always come to pass, and large retailers can be understandably hesitant to make expensive bets on whether or not a particular trend is the wave of the future when it could turn out to be just the flavour of the month. However, as I spend more time speaking with our customers, I’ve learned that what we call “Headless eCommerce” is no longer just a trend, it’s the dominant direction of the retail industry.
Historically, eCommerce companies were oriented around monolithic platforms. Generally deployed on-premise, these platforms can handle everything a retailer needs to get an online shop up and running. The appeal to customers is that of a one-stop shop; if there’s a problem with your search engine, or your merchandising tools, or your on-site analytics, you could call the same support line since everything you used daily all came from the same vendor. However, the problem with a platform that does everything you need becomes apparent when those platforms effectively function as closed ecosystems. What retailers came to realize is that when they are only able to depend on one product to solve all of their problems, their ability to provide the best possible service to their shoppers is limited to what a single vendor can support. The retailer is locked into that vendor, and switching to a new platform altogether can be stressful and expensive. The purpose of Headless eCommerce is to give retailers the flexibility they need to pick and choose the services they use to power their online shop based on what provides the most value to their business and their customers. In effect, headless eCommerce turns the retailer into the platform, allowing them to take back ownership of their customer experience. This enables the retailer to drive more value from their partners and providers since testing and even switching to a brand-new service becomes exponentially more accessible and less risky than it was in the platform era.
Headless eCommerce is built on the concept of a microservices architecture, where complex business workflows and processes are supported by many granular components that perform individual tasks and deliver value independent of the other components within that workflow. Every service provided by the old monolithic platforms becomes its own API, and you can pick and choose which services work best for your business when building your online marketplace. It would be easy to assume that eCommerce providers would not welcome the advent of headless eCommerce, and it’s possible that for some companies that may be true. However, GroupBy was conceived as an API-first eCommerce provider, and we are big believers in the value of headless solutions. The reason why is simple: we want to provide the most value to our customers. We want our customers to be able to pick and choose our services because they are the best in the market, not because you have to use one to get value out of the other. For example, our Searchandiser product works incredibly well on its own (just ask our customers.) However, pairing Searchandiser with GroupBy Enrich to improve the product data made available to the Searchandiser engine provides exponentially more value to the business overall. Our catchphrase on the product team is that each service should be “great on its own, but better together.” We believe that the customer should get to decide what makes the best experience for their shoppers and their business, rather than be limited to whatever they’re able to get from a single provider. If you’re interested in learning more about headless eCommerce or considering migrating away from monolithic platforms, please contact firstname.lastname@example.org for a conversation about what GroupBy’s API-first approach can do for your business.
Often merchandisers create the rules, but they don't have a way to preview the results of the rule conditions. Sometimes companies have incentives for promoting a particular brand. For example: when a shopper searches for “shoes,” the merchandisers want a way to promote Adidas shoes first, or a specific combination of shoes sorted in a particular order. As a result, merchandisers have to spend hours tweaking logic in rules or creating custom curated pages to reflect these results on the live site pages. Businesses are not able to keep up with the trends in the market and fail to deliver an engaging experience to the shoppers. Therefore, they are losing out on top-line revenue plus achieving a higher ROI during the promotional events. As per industry research,
80% of shoppers are likely to buy from a company that offers personalized experiences.
53% reported personalization helps companies achieve KPIs including conversion rate, lead generation, and revenue.
As part of our customer research, at GroupBy we take note of problems and requests from all of our clients. When a particular pain point keeps getting raised, we think about how we can solve it. Visual Rule Builder is our solution that came out of this process. "We have over 4000 rules, and our merchandisers spend 4-5 hours every day refining rules and validating the results set in the reference application." - An industrial and business supplies company Visual merchandising, if done correctly, will allow clients to maximize sales and improve brand visibility. Merchandising is a continuous process and companies have to adapt to the market needs and shopper’s behavior constantly. “Push to Top” allows merchandisers to push select products from the collection to the top of the search result. Push to Top eliminates the frustration of having to do the guesswork of tweaking the logic and verifying with the live site. [caption id="attachment_4700" align="aligncenter" width="1024"] Push To Top[/caption] [caption id="attachment_4698" align="alignnone" width="1236"] Restrict To ID[/caption] “We have many brands under our parent company, and we manage individual websites for each of the brands. We find it hard to customize product results for certain promotions.” - A jewelry brands retailer On certain promotional pages, clients usually want to restrict the products that are shown, such as closing out sales (Men’s shoes) or special event sales such as Valentine’s day. This problem can be handled on the backend by the merchandisers using the Visual Rule Builder’s “Restrict to ID” functionality. It allows merchandisers to create a curated set of results, and only these restricted products will be displayed. Instead of waiting until the last minute, merchandisers can create rules ahead of time during the festive or seasonal sales campaigns that can be set to run for a specific period of time. Another feature we introduced is Sort by ID, which allows merchandisers to sort the result set in a particular order. If there are some products already added in Push to Top, they take precedence, but a combination of Push to Top and Sort By ID can be applied to ensure the exact order of the result set. Combination of these features together with the visual preview helps merchandisers put together curated results for their campaigns that drive the best business outcomes for their site. We at GroupBy are always looking to solve business problems for our clients. Get in touch with our team to get a live demo of this feature and enable your merchandisers to create an exceptional site experience for your shoppers.
Webinar featuring guest Forrester Vice President Brendan Witcher to take place Wednesday, Nov. 14AUSTIN, TX – Nov, 12, 2018 – GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced that GroupBy’s CEO, Roland Gossage, will be hosting a free webinar with guest Forrester on Nov. 14 at 2:00 p.m. E.T. The webinar, entitled “The Key to eCommerce Relevancy: Data-Led Personalization,” will focus on the latest eCommerce personalization research and market trends among today’s tech-savvy consumers across industries and regions. GroupBy’s Roland Gossage and Forrester VP and Principal Analyst, Brendan Witcher, will discuss what it means to leverage data and ultimately create optimal site experiences, including:
GroupBy will present the Longines FEI Jumping World Cup as well as the “Big Ben” International ChallengeToronto – Nov. 07, 2018 – GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced it will be a major sponsor of The Royal Agricultural Winter Fair (The Royal), taking place in Toronto, Ontario, Nov. 2 -11. Now in its 96th year, The Royal is the world’s largest combined indoor agricultural and equestrian event. Since its origins in 1922, The Royal has established itself as a world-leading agricultural event, creating a legacy of excellence in showcasing the “best in breed” in food, livestock, and horsemanship that Canada has to offer. As such, attendees will be able to see Olympians in addition to top caliber riders and horses compete at the highest level in show jumping, indoor eventing, and dressage. During the fair, GroupBy will proudly sponsor two key equestrian competitions, beginning with the “Big Ben” International Challenge on Thursday, Nov. 8, a fan-favorite event in which GroupBy will present the winner with $85,000. As well, on Saturday, Nov. 11, GroupBy will co-present the $205,000 Longines FEI Jumping World Cup, the crown jewel event celebrating The Royal’s top athletes, taking place on the final evening of international competition. “The Royal is not only a unique and integral part of Toronto’s history, but it is also a world-class event that highlights the best in the industry,” said Roland Gossage, CEO, GroupBy Inc. “We are honored to be able to take part in this high-caliber international competition that makes GroupBy’s backyard, Toronto, stand out above the rest.” About The Royal The Royal Agricultural Winter Fair is the world's largest combined indoor agricultural and equestrian show. Now in its 96th year, The Royal Agricultural Winter Fair runs November at Exhibition Place, Toronto. For more information, please visit http://www.royalfair.org/ About GroupBy Inc. GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser. GroupBy’s solutions provide industry-leading features for data enrichment, search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). Founded in 2013, GroupBy is headquartered in Toronto, Canada and has offices around the world. For more information, please visit www.groupbyinc.com. Media Contact Mariana Fischbach Ketner Group Communications (for GroupBy) email@example.com 512-794-8876
Command Center 3, built on React.js, allows GroupBy to quickly and continuously develop new features to manage eCommerce sites, giving retailers the latest technology to navigate their GroupBy solutionsAUSTIN, TX – August 6, 2018 – GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, today announced the release of Command Center 3, the latest version of GroupBy’s admin portal designed for retailers to monitor and make quick and easy changes to their eCommerce solutions without requiring any code deployments to their sites. With Command Center 3, GroupBy is moving away from JSP technology to React.js, allowing the company to speedily develop features that enable retailers to take advantage of configuration areas, which will power their development environments and help them manage multiple eCommerce sites. Command Center 3 will allow users who create and operate within specific areas of the GroupBy solution suite to make updates without requiring additional data sets. The new technology will also help users test and preview with no cross-pollination or impact to production. All changes that are made within Command Center 3 take effect immediately and can be previewed on the retailer’s site or within the reference view. Additional features of Command Center 3 include: Managing Reporting with Real-Time Analytics GroupBy customers can now benefit from access to real-time analytic reports through advanced business intelligence tools and interactive dashboards within Command Center 3, allowing for regular health checks and insights into their operational performance for better decision-making. For example, with GroupBy’s analytics capabilities, customers can identify patterns and areas of opportunity in how they are positioning their GroupBy solutions for consumers, with the ability to instantly take action and create new rules to deliver an optimized customer experience to each and every one of their consumers. Managing Search and Browse: From Curation to Machine Learning Command Center 3 allows retailers to manage search and browse results at multiple levels of granularity. From specifying exactly which products should show up first to applying machine learning-based relevance scoring, retailers can decide exactly how much manual control needs to be applied. What’s more, retailers also gain the ability to create multiple levels of influence (from site-wide defaults, to category-specific, to even more specific customer journeys), enabling quick changes without requiring the retailer to curate and manage every path. Managing Relevancy As well, with Command Center 3, retailers have the ability to manage specific search and relevancy tasks including redirects, synonyms, spell corrections, stop words and other standard search engine controls. Retailers can also create relevance scoring based on product-metadata (such as margins, sales volume, newness, ratings and more), product attributes (such as categories) and the customer’s actions. Managing Navigations Retailers, along with their merchandisers and administrators, can use Command Center 3 to define what kind of refinements should exist - including Value, Range (merchandiser defined and controlled), and Dynamic Range (which enables the creation of price histograms). Additionally, merchandisers can set the default order of navigations, and control which navigations show for any given result page. Additional functionality can be enabled via metadata for retailers’ IT teams, enabling customizing navigations for specific business requirements and shopper needs. “As today’s retailers continue to create a personalized eCommerce environment for their customers, they need the ability to quickly innovate and deliver responsive features that resonate with them,” said Roland Gossage, CEO, GroupBy Inc. “With Command Center 3, we are putting the power at the fingertips of our retail customers, allowing them to quickly analyze, update and make changes to their solution suite to evolve as quickly as their customers.” About GroupBy Inc. GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser. GroupBy’s solutions provide industry-leading features for data enrichment, search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). Founded in 2014, GroupBy is headquartered in Toronto, Canada and has offices around the world. For more information, please visit www.groupbyinc.com. Media Contact Mariana Fischbach Ketner Group Communications (for GroupBy) firstname.lastname@example.org 512-794-8876
Just as eCommerce continues to affect traditional brick and mortar shopping, the rise of mobile shopping is changing how retailers should approach their eCommerce sites. Mobile shopping continuously changes what consumers are shopping for and how they’re searching for their desired items. Additionally, mobile shopping has reshaped how shoppers engage with eCommerce altogether. Search terms are becoming more colloquial and consumers are relying on online shopping for more of their day-to-day needs, not just specialty items. And just as this dependency expands, so do shopper expectations.
Lucky for retailers, this rise in customer expectations is also and opportunity to drive personalization on an individualized scale, adapting shopper experience for each and every person who visits an eCommerce site while also being informed on future merchandising decisions. Because just as much as products must draw shoppers in, so must their presentations. And for every incredible presentation a retailer curates, they gain the opportunity to learn what customers respond to.
This process is the only way to guarantee an engaging shopper journey that will attract customers time and time again. The increased prevalence of displays such as video product presentations and user generated content (UGC) are only two examples of how smart retailers are learning from mobile technologies and adapting their eCommerce site experience for this kind of engagement, while also executing successful immersive merchandising on a macro and micro scale. In this way, they are extending beyond both brick and mortar and traditional eCommerce, combining the best of both for the ultimate experience.
For more insights on how GroupBy is reimagining how traditional shopping and eCommerce can work together for best results, stop by and chat with our team at ShopTalk in the Emerging Technologies zone, booth ET35 or contact us to set up a demo!
TORONTO, Feb. 27, 2018 (GLOBE NEWSWIRE) -- GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions and one of Canada’s fastest growing technology companies, today announced that NRS, a leading manufacturer of high-performance outdoor gear, has successfully deployed GroupBy Inc.’s Searchandiser solution on NRS.com. With GroupBy, NRS can now power its online search capability with the latest intelligent search capabilities and enhance the overall digital experience for site visitors.NRS selected GroupBy’s Searchandiser platform to replace SLI’s site search and merchandising solution previously used on NRS.com. The GroupBy solution brings a wealth of user experience improvements to NRS.com including amplified search result relevancy, a fusion of machine-learning and hand-curation merchandising capabilities. “After spending many years with SLI Systems, we felt the need to be able to fully control our search experience on our own site. We were looking for a provider that would allow us full integration over the site search experience,” said J Maxfield, eCommerce Manager, NRS. “GroupBy fits that bill and brings with it other features we're excited to bring to our customers in the near term. We are just scratching the surface of what we can do with GroupBy, but we're very encouraged by our experience thus far.” NRS.com and its site visitors will benefit from continued innovation and new features from GroupBy throughout the duration of the multi-year agreement which includes deeper personalization for NRS customers. “At GroupBy, we are proud to bring an advanced approach to the market, providing online retailers with a seamless way to replace their legacy systems with a powerful solution that is rooted in intelligent search and focuses on improving the entire consumer experience,” said Roland Gossage, CEO, GroupBy Inc. “On behalf of our entire team, we are thrilled to welcome NRS to our roster of global clients and are committed to continuing to advance their digital commerce efforts.” About NRS 100% employee-owned NRS is the world’s leading manufacturer of paddlesports apparel and accessories. Founded in 1972 in a college professor’s garage, NRS has become a major force in the outdoor industry, inspiring and equipping countless anglers and paddlers in the U.S. and around the world from its headquarters in Moscow, Idaho. For more information, please visit www.nrs.com. About GroupBy Inc. GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser. GroupBy’s solutions provide industry-leading features for search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). On June 5, 2017, GroupBy had announced that it had acquired US-based product data enrichment software provider, Edgecase. Founded in 2013, GroupBy is headquartered in Toronto, Canada and has offices around the world. For more information, please visit www.groupbyinc.com.
Here at GroupBy, we couldn’t be more thrilled for the New Year and all it’s sure to bring. 2017 has taught us so much, and we’re already brainstorming strategies to continue evolving our suite of microservices. Much like people strive to eat healthier, go to the gym more, or stress less, our resolutions are the key to making GroupBy the best it can possibly be.
1) Ensure retailers offer their shoppers a cutting edge, personalized experience Personalization is a cornerstone of the future of eCommerce. It is essential customers feel engaged and inspired by their shopping experience through exposure to relevant, exciting search results and product recommendations at every turn. Not to mention, personalization is the best way to guarantee higher conversion rates and return business. At GroupBy we get to know the shopper with every click they make, learning from their preferences, interests and long-tail behavior, thereby fostering a strong retailer-customer relationship.
2) Become a market leader for B2B eCommerce This year we’re addressing B2B specific problems by building intelligent solutions from the ground up. B2B eCommerce is fundamentally different than B2C in many ways and, to date, the industry has been forced to adapt B2C search and navigation services to try to meet their needs. These solutions are lacking in many ways and have not been designed from the ground up to accommodate the size, complexity and speed needed to create the next generation B2B Experience. GroupBy B2B is the first product designed to address the unique needs of the B2B eCommerce market.
3) Evolve alongside the rise of voice searching 2017 saw more voice searching and shopping than ever before, and with the rise of countless, voice searching technologies, the way customers search for products has been greatly impacted. At GroupBy, we see this as a groundbreaking chance to better our contextual understanding of modern search rhetoric and increase product findability. As searching becomes more colloquial, search results must keep up. 2018 is going to be a time of growth and change like never before, and we couldn’t be more eager for all that’s just around the corner.
Everyday, we set more and more goals like these with certainty this will be our best year yet.
GroupBy Inc. (www.groupbyinc.com), a leading provider of relevancy-focused eCommerce solutions and one of Canada’s fastest growing technology companies, today announced that 3B Scientific has renewed its agreement with GroupBy Inc. to expand its digital commerce strategy.“At GroupBy, innovation is at the core of everything we do and our clients are seeing that every day,” said Roland Gossage, CEO of GroupBy Inc. “We are proud that 3B Scientific sees the advancements that we are bringing to the industry and we are excited to continue to prove that we are the clear choice when it comes to augmenting and improving any retailer’s digital commerce strategy.” 3B Scientific originally launched GroupBy’s first-generation Searchandiser Platform in 2014. Within this new agreement, 3B Scientific will have access to GroupBy’s next-generation platform including advanced search and merchandising functionalities. “As a long-time partner, GroupBy has become an incredibly valuable part of how we interact with our global customers,” said Miles Sprott, Director Global Sales at 3B Scientific. “We have seen the advancements that they have made both as a technology platform and as a company at-large and we are looking forward to leveraging those advancements to better serve our global multiple language customer base.” Along with GroupBy’s widely used B2C eCommerce platform, the Company’s patent-pending B2B eCommerce solution allows retailers to manage custom catalogues, client-based pricing, micro-site management and other unique B2B requirements not found in standard eCommerce systems.