Why is eCommerce analytics important?
More than ever before, customers are relying on websites like yours to provide the goods and services they need. And with every click, they are critically judging their experience – not just against your competitors’ sites but against every site they visit. This includes the monster sites that have been refining their customer journey since eCommerce began. So, if you’re not deeply analyzing how each of your customers is engaging with your site at every touchpoint, and then making informed adjustments to help them quickly find what they seek, you’re likely missing out on sales.
This article covers:
- Importance of eCommerce analytics
- How analytics work
- Understanding and driving customer behaviors
- Beyond merchandizing, metrics for the business
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