eCommerce vendors need to be strategically focused on personalized experiences for their customer base, particularly high value customers. With the millenials and digital native shoppers leading demand, companies must keep pace with how they interact and buy online.
Data is, and will remain the core element of a succesful customer centric approach to create consistant and seamless experiences for customers.
Wondering how to leverage this data to create more personalized experiences for your customers?
Read more in our latest article.